Jones v. Gremlins in new BT ad campaign
The Gremlins, the trouble-making creatures from the 1980s films of the same name, have returned after 20 years to wreak havoc on Peter Jones in a TV ad for BT. The ad is part of a campaign to promote BT’s 24-hour IT and communications support for business customers.
Since making the ad, which airs on TV from 5 May, BT has offered its support for the National Enterprise Academy and particularly Peter’s vision for a new qualification in entrepreneurship “taught by entrepreneurs” .
Bill Murphy, Managing Director, BT Business said: “We applaud Peter Jones’ National Enterprise Academy concept with its focus on unlocking the entrepreneurial talents of the nation’s young people, and we look forward to working with the future generation of innovative employees and businesses it aims to encourage.”
Tags: BT, Gremlins, TV, advertising, IT support
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